Deezer reports that AI-generated tracks have officially overtaken human output on the platform, hitting 90,000 daily submissions.
The scale of automated production has hit a tipping point. Paris-based streaming service Deezer reports that AI-generated tracks now make up more than half of its daily uploads. In just a few months, the volume jumped from 75,000 to 90,000 algorithmic submissions per day, representing 50% of the platform's total intake.
Deezer isn't welcoming the flood. The company is actively removing and demonetizing these tracks, claiming to have already cut off royalty payments for 85% of identified AI content. CEO Alexis Lanternier framed the move as a defense against payment dilution and fraud, prioritizing what he calls music fans actually love.
The industry remains split on how to handle the influx. While Tidal and Bandcamp have introduced bans or royalty exclusions for fully automated tracks, Apple Music and Traxsource are opting for transparency through mandatory tagging. Meanwhile, Spotify and Universal are exploring fan-facing AI remix tools.
As technical barriers to entry dissolve, the value of curation becomes the primary differentiator. With recent studies suggesting 97% of listeners can't distinguish between human and machine output, the fight is no longer about the sound itself, but about the economics of the artists' rights.